If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!John Oliver delivers one of his now-famous rants on student debt (but it’s really about private colleges). Well done – I just would have appreciated the in-depth satire of the student loan industry that he demolished FIFA with.
Lifehacker published an actually pretty strong summary of the arguments surrounding student loans and the cost of going to college. You can check out the article here. And here’s an excerpt from Forbes’ George Leef to wet your appetite: Going to college guarantees you a lot of expense, both in money spent and time that could have been used differently, but it does not guarantee you a job that pays well enough to cover your costs. In truth, it doesn’t guarantee you any sort of job…Reading through the report, you find no evidence of the fact that large numbers of
I've read a ton of books about it, articles, listened to lectures, you name it.
But grasping the reality of student loans is difficult and the system is broad and complex.
This infographic from Best Colleges Online does a fairly good job of explaining what's going on.
Week 3 talks about Amnesia Marketing - essentially having to redo your marketing from scratch every time you have a new product/service.
It's the idea of having qualified leads. People who have raised their hands (whether on a newsletter, asking for you to send your informational DVD, or already bought from you) are really interested - so any selling you do to them will have a much higher success rate.
The worst part was that I really thought this week would be easy. I wasn't even sure I'd have a post - and I'm writing this 3 hours later...
Week 2 starts with a story about how Appsumo did a poor job marketing their KingsSumo "Headlines" app.
The story goes that by getting in touch with who their customers were, they re-defined their customer's needs and thus were able to market to them successfully.
A key takeaway being that the more specific (and well-defined) your customer base, the easier it is to find and sell to them.
So Who Are Your Customers?
This weeks activity involves finding your 10 favourite customers (or ideal customers) and putting them onto a spreadsheet with their name, age, location, gender, and favorite websites, books, and groups.
This posed a problem for both companies.
There is nothing more dangerous than being comfortable. If you have any ambition to improve any aspect of your life, comfort is your enemy. Now it is easy to see why comfort is so attractive. It feels good; there is no risk of rejection or failure if you are lying on your couch watching a movie. And this is what is really behind comfort isn’t it? Fear. Fear keeps us from doing what we want and from pushing ourselves into reaching the heights we are capable of. And the worst part is that most if not all of the fears
Noah Kagan over at OkDork launched a great (free) project called the "Summer of Marketing". He is taking some great content published on his blog and turn it into an actionable, week-by-week plan for exploding your marketing.
In his own words:
Instead of reading another book or blog post I've put together a free 12 week marketing course that will take you from nothing to 10,000+ visitors.
And as we noted in our inaugral Internet Guru Power Rankings, Noah has published some awesome stuff recently.
So each week I'll be publishing what I've accomplished and what results I've seen. I'll be doing this as transparently as possible. I'll only be holding back information that is sensitive to others - such as client email addresses.
If you are like us you have a group of online mentors who all send content directly to your email each week.
But whose giving you the best content? Was Noah Kagan giving great content 6 months ago but has fallen off recently? What about Ramit Sethi? Maybe he’s been blowing your mind lately and deserves a surge up the IGPR.
Well here they are, the Internet Guru Power Rankings, these rankings are based on a Top Secret highly technical, double-binary CSP heapsort algorithm.
Okay, okay, we outsourced to a poorly-trained monkey, enjoy!
Pre-Post “Table of Contents”: Who is Taleb? What is Antifragile? What is Black Swan events? Robustness? Fragility? What are 3 ways this applies to me? ———————– Here’s my post: go immediately read Antifragile. Blog post done? Check. But seriously, I have a short list of modern books I’ll unequivocally recommend to people interested in reading, and Antifragile is one of them. Note: If you want the more popular-science version of his ideas, check out The Black Swan. Think of the Black Swan as the “Malcolm Gladwell” version of Antifragile – very enjoyable and worth a read but less idea-dense or robust (I also assume Taleb
The failure games app was developed by Noah Kagan and the people at AppSumo. The point of the app is pretty straight forward. People are being held back by their fears, most of which are irrational. The app is going to help you get over these fears, especially when it comes to interacting with other people. How it works: Every day the app will give you an assignment, it might be as simple as taking a goofy picture of yourself to knocking on your neighbors door and introducing yourself. You then put proof in the form of a picture on